We Are
From Solo to Global:
We Guide, You Conquer.
We're a human-centred brand advisory firm, serving as a trusted guide for leaders—from solopreneurs to corporate executives—navigating today's complex, rapidly evolving multicultural landscapes.
We break the mould of traditional consultancies with our groundbreaking and holistic Evolaz framework, unlocking your unique strengths, whether you're building a personal brand or leading a global team, crafting winning strategies for any cultural niche.
Through live online workshops, bespoke 1:1 coaching, and tailored branding programs, we provide the tools to define your niche, build impactful cross-cultural brands, and drive digital transformation with inclusivity at its core.
Let FYRST guide you to success.
BUILD, BRAND, LEAD
Thrive in Today's World. Your Success Journey Starts Here:
Live Online Workshops
Our live online workshops equip executives and emerging leaders with actionable insights for market leadership, brand development, and powerhouse teams.
Our workshops are held live on Zoom and offer flexible scheduling to accommodate our global audience.
For Leaders & Solopreneurs
Leadership is more than just skills—it's also about brand presence.
Our 1:1 sessions provide Leaders with personalized guidance for leadership development and effective branding.
Solopreneurs can explore our dedicated branding packages to build a powerful online presence.
For Organizations
Our in-person workshops empower organizations to elevate leadership teams, define niche markets, and cultivate cohesive, high-performing cultures.
Our workshops, custom-designed to meet your specific goals, offer hands-on activities and expert facilitation.
OUR PROCESS
Our progressive approach, EVOLAZ, blends six human-centred pillars to equip you with the tools to dig deeper, thrive, and drive transformative success in any niche, anywhere.
Book a Free Consultation
Elevate Your Brand's Trajectory with FYRST's Strategic Expertise. Our brand development workshops and advisory services are meticulously crafted to unlock hidden potential and propel businesses toward enduring success.
Begin your transformative brand journey with a complimentary 20-minute consultation.
This initial discussion lets us understand your goals and challenges while offering insights into our tailored process.
Schedule your free 1:1 consultation today:
UPCOMING WORKSHOPS
Elevate Your Leadership Skills
with Our Exclusive Executive Workshops
With a maximum of 10 participants, these live, interactive sessions provide personalized attention and hands-on learning. Gain actionable insights and practical strategies for:
Market Leadership: Navigate dynamic landscapes, find niche markets, and drive innovation.
Brand Development: Craft a compelling brand narrative that resonates.
Building High-Performance Teams: Inspire and empower your talent.
All our workshops are infused with the EVOLAZ methodology, to ensure comprehensive and impactful learning experiences.
Our live Zoom sessions offer scheduling flexibility, ensuring participation from busy professionals worldwide.
Meet Your Principal Host
Fadi Yaacoub | Elevating Leadership Excellence
With over 20 years of experience leading media corporations in Canada, including the Toronto Star and CBC/Radio-Canada Television, Fadi Yaacoub brings invaluable industry expertise to executive development. He drives growth, develops engaging brand stories, and fosters high-performing, award-winning teams.
He has been interviewed on national television, featured as a podcast guest, quoted in publications, served as a judge in prestigious international brand competitions, and published in books.
Known for his creative mindset, problem-solving skills, and strategic vision, Fadi is also a war survivor, culturally attuned, and an innovator brander. At FYRST, his passion for leadership, empathy, and cultural competence underpins his innovative EVOLAZ framework, which delivers clarity and actionable insights.
Under his guidance, you'll develop the leadership capabilities to navigate today's dynamic business landscapes. Join our exclusive, small-group workshops and 1:1 sessions to unlock your full potential with a seasoned professional who embodies resilience and excellence.
“The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday's logic.”
— Peter Drucker